Tomasz Michalski

Commercial Director, Member of the Board

Frisco.pl S.A.

Responsible for managing the store's brand, its operation and assortment, as well as cooperation with suppliers. He has over 11 years of professional experience in managing leading brands in FMCG category. He began his adventure with marketing in 2007 by joining the Mars Polska team managing the second strongest brand on the animal products market, five years later he was responsible for the brands AirWick and Nurofen. He managed the entire whiskey and liqueur portfolio at Diageo, covering nearly 20 largest global luxury alcohol brands, such as Sheridan’s, Johnnie Walker and Baileys. Before working in e-grocery, he was the Marketing and Media Manager at Żywiec Zdrój S.A. He is passionate about the world of brand and digital. A graduate of the Warsaw School of Economics.