Stuart Kronauge is the Chief Marketing Officer (CMO) at Beyond Meat, Inc. Kronauge came to Beyond Meat with more than 20 years of marketing and brand building experience at one of the largest CPG companies in the world.
Kronauge joined Beyond Meat after being attracted by the brand’s mission, dynamic story and global growth potential. In her role, Kronauge leads Beyond Meat’s global marketing efforts to drive brand awareness while scaling the brand’s messaging and engagement to a global market. Beyond Meat has been built in dialogue with the consumer, being inspired by, and hopefully in turn, inspiring them. Consumers are the brand’s greatest advocates and most persistent voices with regard to the health, sustainability, and animal welfare benefits of Going Beyond. Under Kronauge’s leadership, Beyond Meat’s goal remains to serve, connect with, and amplify the voice of the consumer in what has become a growing global movement.
Previously, Kronauge was president of the Sparkling Business Unit for Coca-Cola North America (CCNA). She was responsible for the growth of one of the company’s largest lines of business around the world, including driving continued innovation for leading trademarks like Coca-Cola, Diet Coke, Coke Zero Sugar, Sprite, Fanta and other major sparkling brands int the company’s flagship market. Under Kronauge’s leadership, CCNA’s sparking brand portfolio showed continued growth and drove significant value retail partners across the United States. A core part of CCNA’s sparkling beverage strategy included responding to evolving consumer tastes fueled by a focus on creating demand through world class marketing, delivering premium and accessible offerings, innovation, and smaller bottles and cans with less sugar and calories per package. During her tenure at Coca-Cola, Kronauge held numerous key roles in the company’s North America business, including president, USA Operations; senior vice president, Marketing; senior vice president, Sparkling Beverages; vice president, National Customer Marketing; and vice president of the Walmart and Sam’s Club U.S. total beverage business.
Kronauge is a graduate of The University of North Carolina at Chapel Hill.