Lars Silberbauer

Senior Vice President

Viacom Digital Studios (MTV)

Lars is Senior Vice President at Viacom Digital Studios. Based in New York. Before he joined Viacom in 2018, he led LEGO’s global success on digital media. It’s difficult to imagine that when Lars arrived, LEGO didn’t have an official Lego page. He was able to build the well-known, innovative toy company's Social Media & Video Strategy from scratch. With Lego, Lars created teams in the US, Denmark, Shanghai and Singapore. In 2015 Adweek scored LEGO as the number one brand on Social Media and YouTube in the toy industry. Lars has been named as one of the 25 most Innovative and influential marketers in Europe by the Holmes Report. He holds and BA and MA in Digital Media Science and a HD in Innovation and Organizational Strategy. Website: www.larssilberbauer.com WeChat: Silberbauer

2019-10-03 / 10:00:00 - 10:30:00

Integ

Uros Sikimic
Lars Silberbauer

Business 4.0

2019-10-02 / 11:00:00 - 11:30:00

Justo, f

Małgorzata Bela
Lars Silberbauer

Global economy

2019-10-02 / 11:00:00 - 11:30:00

M felis

Lars Silberbauer
Dariusz Śliwowski

Media & Marketing

2019-10-03 / 12:00:00 - 12:30:00

Nec, p

Lars Silberbauer

Global economy

2019-10-03 / 14:00:00 - 14:30:00

Coffee Break

Main Stage

2019-10-02 / 15:00:00 - 15:30:00

Venenat

Lars Silberbauer

Global economy